PAIN Or SWEET rELIEf The Putting Attractiveness Into Now strategy can now find its sweet relief. Confidence, courage, and power in- crease when we know how much some- one else cares for us and that they have our “back” – not for their agenda but rath- er to champion our own personalized de- sires and wants. The patients who come to you react exactly the same way when they know that you have their back. It’s about innate expression and doc, it, most cer- tainly, is personal. Your patients will fol- low you when you show them how much you care and get up, right beside them. Putting Attractiveness Into Now is all about being more attractive than ever to those who seek your care and support. You will instantly become exceedingly at- tractive to your existing patients – and this translates into better retention – as well as floods of new patients, when you focus on meeting them right where they are and give them the complete confidence that you will walk with them every step of the way on the journey that they desire. SUCCESS STrATEGy Ask every patient, yes every patient, who graces your office today this question, “How can I best serve you?” This will yield intense ease and enjoy- ment for you, and for them. Ask them how you can best support them, and help. Doc, do you see this? They’ve just told you exactly how to keep them as your patient and hence, in- crease retention and profits. And, because they’re stoked about your care of them, they’ll gladly take action on your referral requests, enthusiastically bringing new patients to you. DEfINE WHAT’S rIGHT fOr yOU If you’re looking for less stress and pain in your business and personal life, stop trying to define what’s right for anyone other than yourself and your own practice. Just meet individu- als where they are, help them to look within themselves for their truth, and then provide the support they want to accelerate forward. You will instantly Put Attractiveness Into Now . Care, doc, don’t carry! Meet your mem- bers where they are in their pain and suf- fering, and demonstrate to them you are the solution they crave. It is time to focus on Putting Attractiveness Into Now. • www.canadianchiropractor.ca Some products cover up muscle pain. Traumeel® works deep down to treat Available in an odorless cream or gel, Traumeel is a natural product that is convenient for the entire family. Scientifically proven, Traumeel works directly at the root of your muscle pain, backaches, and sports and repetitive stress injuries, to accelerate the healing process. Draw the line on pain. For a free Traumeel sample or for more information, contact us at 1 888 879-4335 or at [email protected] www.heel.ca Sold in 50 countries for over 70 years Another great innovation from CANADIAN CHIROPRACTOR | APRIL 2009 • 37