feature The Power of Partnerships How collaboration can strengthen the profession Lori Foster is Executive Director of the Chiropractors’ Association of Saskatchewan (CAS). She has an MA from the University of Regina and a BJ from Carleton University in Ottawa. She came to the CAS following 20 years in communications and research, much of it in the health field. Lori can be reached at lfoster@ saskchiropractic.ca or 306-585-1411. P Lori Foster rologue: The British Columbia Chiropractic Association (BCCA) has established public messaging campaigns to increase awareness regarding musculoskeletal health as well as networks with government agencies to make chiropractic more accessible to its citizens. Drawing from its success, the chiropractic associations in Sas-katchewan and Manitoba have consulted and collaborated with the BCCA and have been able to successfully establish these programs within their own provinces. Collaborative relationships amongst various chiropractic bodies have the potential to foster a unifica-tion of messaging. This unification – different from uniformity – demonstrates a matu-rity and strength, on the part of the profession, in its commitment to improve the health of Canadians in a safe and cost-effective manner. Lori Foster, executive director of the Chiropractors’ Association of Saskatchewan (CAS) and Dr. John Toth, president of the Manitoba Chiropractors Association (MCA), discuss how this collaboration is benefiting chiropractors and the public in their respec-tive provinces. Dr. John Toth is a 1990 gradu -ate of Life Chiropractic College West and has been in private practice in Winnipeg, with his wife Dr. Audrey Toth, since 1990. Dr. Toth has been the president of the Manitoba Chiropractors Association for the past six years. ‘THINK TWICE, LIFT ONCE’ CAMPAIGN IN SASKATCHEWAN By Lori Foster Back injuries in the workplace and in the home take a toll on our society. Many of these injuries can be prevented. Lifting correctly in just one example of how injuries can be prevented. The “Think Twice, Lift Once” campaign promotes proper lifting and back safety in the home and the workplace. The campaign includes television public service announce-ments (PSAs), radio advertisements, posters, banners, strapping tape and uniform/cov-erall badges bearing the Think Twice, Lift Once logo. Thanks to the British Columbia Chiropractic Association (BCCA) and WorkSafeBC, the Chiropractors’ Association of Saskatchewan (CAS) and WorkSafe Saskatchewan are adopting the campaign to promote back safety in Saskatchewan. Think Twice, Lift Once PSAs will run on television stations throughout Saskatch-ewan and strapping tape and posters are being distributed across the province as of the beginning of 2013. The CAS and WorkSafe Saskatchewan are entering into a three-year agreement to run the campaign. I feel that this unique partnership between provincial chiropractors’ associations and compensation boards allows provincial chiropractors’ associations such as the CAS that could not afford to develop and distribute the advertisement and other materials on our own to run a highly effective public relations campaign provincewide. Through this www.canadianchiropractor.ca John Toth, DC 32 • CANADiAN CHiROPRACTOR | FEBRUARY 2013
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