feature CCA 2013 New leadership, strategic planning and you! By Maria DiDanieli in conversation with Alison Dantas and Dr. Jeff Warren Ms. Alison Dantas, CEO of the Canadian Chiropractic Association, is committed to building relationships and partnerships and to ensuring innovation and high performance. Dr. Jeff Warren, chair of the Canadian Chiropractic Association, is particularly dedicated to supporting Canada’s chiropractic research agenda. T he Canadian Chiropractic Association (CCA) is the profession’s national asso-ciation, whose mandate is to represent the national and international interests of Canadian chiropractors. The CCA also supports provincial chiropractic as-sociations to engage in advocacy, public education and research. Placing emphasis on excellence in patient-centred care where chiropractic expertise provides optimal health outcomes for Canadians is a priority that translates into practice growth and excellence for chiropractors across the country. Providing leadership for the development of a national strategy to increase public awareness of chiropractic, integrate with the larger healthcare system, and increase utilization for its members is a primary CCA strategic objective. The goal is to offer a vision that consolidates advocacy, research, communications, marketing and identity to position chiropractors as the leaders in back and musculoskeletal health. It’s one thing to believe in something so deeply that you want to share it with all Canadians; it’s something else altogether to find a way to do that. It requires a unified, concerted effort by leaders to establish and support effective and strategic direction in the most innovative and inclusive way possible. These are the challenges that the CCA is rising to under new leadership. In recent months, the CCA has welcomed two new leaders to its roster. Alison Dantas joined the CCA in September of 2012 as its new chief executive officer and Dr. Jeff War-ren was elected CCA chair in November 2012. Both leaders join Canadian Chiropractor to discuss their vision for their new roles, what they aim to contribute to the profession in Canada, and how to take the CCA’s previous hard work to new levels of excellence. DR. JEFF WARREN: TAKING IT TO THE NEXT LEVEL Dr. Jeff Warren draws from a rich history of leadership within the chiropractic profes-sion. He graduated from the Canadian Memorial Chiropractic College (CMCC) in 1981 12 • CANADiAN CHiROPRACTOR | FEBRUARY 2013 www.canadianchiropractor.ca
Chiropractic + Naturopathic Doctor February 2013: Page 12
