What Athletes Want A perspective into the lives of the pros Dr. Anthony Lombardi is a private consultant to athletes in the NFL, CFL and NHL,and founder of Ham-ilton Back Clinic, a multidisciplinary clinic. He teaches his fundamental EXSTORE Assessment System and practice building workshops to vari-ous health professionals. For more information,visit www.exstore.ca. It is vital to continue with treatment even when you are feeling good. Although many athletes understand this, many choose not to make the commitment to regular care. is the dog whisperer, Cesar Milan. People are fascinated with what he can make dogs do and the presence he has. Gladwell suggests that no one ever wonders what the dog is thinking when Milan commands them. Naturally this spoke to me since, in business, it’s the things you don’t usually think of that often make the difference between success and failure. Throughout my career many health professionals, including students, continue to ask questions revolving around: • how to attract athletes; • how to become a sports consultant; and even • how to get athletes to value your treatment. T 36 • CANADIAN CHIROPRACTOR | DECEMBER 2012 www.canadianchiropractor.ca hree years ago, I read a book by Malcolm Gladwell that changed the way I ap-proach business practice. In the book What The Dog Saw, Gladwell tries to show us the world through the eyes of others. One of the people the author references Anthony J. Lombardi, DC
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