Speaking Out Taking your message to the masses Dr. Angelo Santin is a 2006 gradu-ate of the CMCC. He operates a busy subluxation-based family practice in Thunder Bay,Ont.,and is currently serving his second year as president of the Thunder Bay Chi-ropractic Society. Dr. Santin is one of a small number of international Carter Universal proficiency-rated chiropractic coaches,and draws on his success, along with the experi-ence of the most renowned experts in this field, to provide time-tested, effective and patient-centred ideas for every chiropractor. He can be reached at angelosantin@gmail. com or 807-344-4606. To become a proficient public speaker, you must take the initial leap to get out and try it, then commit to improving your delivery and message. In this edition of Keys to Your Practice, I want to address some of the ways you can take your message and share it with the people in your community. P WHAT HAVE YOU GOT TO OFFER? Before you even begin to think about public speaking, you should consider why you want to share your chiropractic story. For some, it is meant to get more people under care, while, for others, it is meant to inspire. Whatever your reason, it is important to write it down and refer back to it often for guidance and to give you energy in your efforts. CHOOSING A LOCATION TO DO YOUR TALK A good place to start is in your own office. I believe that every chiropractor should hold a health-care class for every patient at some point during their care. This is relatively easy to do and it can be one of the biggest practice builders you will encounter. Next, get out into the community and speak. Enrolling your patients’ help is a great way to start. Approach your best patients and get talking to them about their workplace and any community organizations to which they belong. Discuss the benefits of a guest speaker and potential topics. You wouldn’t believe how many people are happy to bring you into their organization to share your message. 34 • CANADIAN CHIROPRACTOR | DECEMBER 2012 www.canadianchiropractor.ca ublic speaking is one of the most feared things in life. Conquering it, however, can be just as simple as mastering any other activity. It takes the initial leap to get out and try it, then a commitment to improve your delivery and your message. Angelo Santin, DC
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