Keeping It Slim and Trim Simple strategies for maximizing your bottom line Dr. Angelo Santin is a 2006 gradu-ate of the CMCC. He operates a busy subluxation-based family practice in Thunder Bay, Ont., and is currently serving his second year as president of the Thunder Bay Chi-ropractic Society. Dr. Santin is one of a small number of international Carter Universal proficiency-rated chiropractic coaches, and draws on his success, along with the experi-ence of the most renowned experts in this field, to provide time-tested, effective and patient-centred ideas for every chiropractor. He can be reached at angelosantin@gmail. com or 807-344-4606. When you keep things simple in your office, you can relax and focus on the true needs of your patients. W hen it comes to increasing income, how many of us focus on getting more? What if we are looking at things from the wrong direction? Instead of look-ing at adding more, could we not look at removing things that may not be needed, in order to make things simpler and more cost effective? I want to explore some ideas that may help increase your bottom line, hopefully allowing you to keep your focus on your current patients. Angelo Santin, DC TRACK YOUR STATS First of all, if you are not tracking your statistics, this is your first oversight and doing so should be your first key action step. Not only should you be tracking your patient statistics, but you should also be care-fully following your expenses. It is not sufficient to know how much your expenses are – you should have several itemized categories so you know where most of the expenses are coming from. For example, breaking down and grouping things like supplies, meals, travel, wages and equipment will allow you to keep track of your specific spending and allow you to look back and compare how you are managing your expenses. Further-more, if you do not have average or target numbers to compare to, then you will never know if you are overspending in a certain area! KEEP IT SIMPLE The second key to increasing your bottom line is to keep things simple. After consulting many financially successful chiropractors, I have found that there are fundamental needs www.canadianchiropractor.ca 22 • CANADIAN CHIROPRACTOR | OCTOBER 2012
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