Visualizing the Message Inspiring through photography Dr. Brent Thompson moved to Barrie, Ontario, in 2000 to open a solo family practice with a strong sports focus. He is active in sports and interested in photography and design. Dr. Thompson particularly loves working with children and has two gorgeous daughters of his own. Having travelled extensively, he is now looking forward to let- ting Axon Images carry him to even more locations. C anadian Chiropractor asked Dr. Brent Thompson, chiropractor and founder of Axon Images, Inc., to tell DCs about how he came to choose to communicate chiropractic through photography and design, how he carries this out and why it is effective. “Chiropractors are always looking to improve the experience for patients under care. An integral part of our treatment program is education and inspiration. We all work hard to develop a passion about chiropractic in our patients, hoping that their passion will, in turn, help to build a reputation for chiropractic in their communities. These fundamen- tal DC goals were the foundation for developing cutting-edge images for chiropractic offices around the world.” WHY HE DID IT While attending Northwestern College of Chiropractic (NWCC) in Minneapolis, Min- nesota, I was intensely involved in technique clubs and travelled extensively throughout the U.S., attending technique-based seminars. I became very focused on technique. It wasn’t until I attended the Parker and Carter seminar series, that I really became excited about what chiropractic can actually do for patients, as well as the significant impact that it can have on patients’ lives. It became about more than just knowing 50 ways to realign the spine – it became about helping people live better. I graduated from NWCC in 2000 and opened a practice in Barrie, Ontario. But, in practice, I came to feel that there was something missing. I continuously felt the 8 • CANADIAN CHIROPRACTOR | FEBRUARY 2009 www.canadianchiropractor.ca Brent Thompson, BSc, DC feature