feature The Art of Value Setting the standard of your worth I Dr. Anthony Lombardi is a private consultant to athletes in the NFL, CFL and NHL, and founder of Ham-ilton Back Clinic, a multidisciplinary clinic. He teaches his fundamental EXSTORE Assessment System and practice building workshops to vari-ous health professionals. For more information, visit www.hamilton-backclinic.com. n simple terms, value is the art of being fairly compensated for the quality of the product you deliver. Value is a reflection of yourself, the service you provide and in the end your final product. In business and in our everyday lives we must set standards for ourselves. Set the bar high and aspire to provide the highest standard of care possible. Your value or standard of your worth needs to be established right at the beginning because it is very difficult to change public perception from being mediocre to excellent. HOW IMPORTANT IS IT TO BE VALUED? Statistics from business expert Bob Nelson ( The Ten Ironies of Motivation. Workforce, 2003 ) show that people would prefer to have less stress, and be valued for their work, over money. “More than anything else, employees want to be valued for a job well done by those they hold in high esteem,” Nelson writes. It is important for an equal value exchange between us and our customers, co-workers, friends and significant others to be in place in order for any relationship to be successful. THE WAGJAG PHENOMENON Lately, some businesses are coerced by, and attracted to, the latest gimmick of employing Internet companies such as WagJag, Groupon and Redhot to sell their product or service at a reduced rate. The idea is that the customer will like the product or service so much that they will come again and pay full price during their next visit. How does the concept of self-value come into play in all this? In my opinion, it doesn’t and it shouldn’t, given the level of care and value we should be placing on our profession, our time and our performance. These companies claim they will market your product or service at a heavily re-duced rate to people who are looking for a deal. Getting your business involved with these coupon companies can tarnish your image. As chiropractors, massage therapists, physiotherapists and business owners, we make a decision to be the best in our com-munity or we make the choice to be average. Buying into the WagJag phenomenon will www.canadianchiropractor.ca Anthony J. Lombardi, DC s CANADIAN CHIROPRACTOR | JULY/AUGUST 2012
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