Don’t believe me? Sinek explains that this is not opinion, but biology. The diagram on page 21 also demonstrates a cross sec-tion of our brain. The neocortex is the part of the brain that allows us to be rational, think through and analyze information (i.e., the “what”). The limbic brain (how and why) is the part of the brain where we produce feelings, trust and loyalty, and where deci-sions are generated. When we communicate from our “why,” we therefore go to the part of the brain that controls decision making. maKinG tHiS relevant to PraCtiCe A vision is just a vision unless it is put into action. We must there-fore know how to put our vision into action. This is the “how” part, which includes things like learning new techniques, get-ting more proficient in current technique, acquiring systems and procedures that will guide us and our staff through the day, and refining our communication through training. It is important that when we do these things, we hold everyone accountable to high standards, including ourselves! To create a connection when interacting with our staff, patients and communities, we need to figure out our “why” and start telling people about it. But, the other way we can make this work is to figure out our “why” and start telling people about it. Why not start with our staff? When speaking with patients in our practice, is it not more important to have a connection and create emotion while inter-acting rather than just filling them up with facts and research? Think about this, particularly in the report of findings, where, instead of giving them tons of information we can, in fact, connect and let them know we can help, we care, and we will get them back to the things they love to do as quickly as possible. Lastly, the Golden Circle tool can be used when communi-cating with people in our community who have not experienced chiropractic care. What will inspire them to get under care? Facts (what) or emotion (your why)? I hope this will inspire you to explore using your “why” and, in turn, reset your course and energize you in practice. Remember, when it comes to your practice, work from the inside out! • Key to GaininG Clarity in your PraCtiCe Key: Work from “why” to “how” to make your “what” successful. Action Step 1: Figure out your “why.” Action Step 2 : Refine your communication systems procedures and techniques (your “how”) so they align and begin, with your “why.” 22 • CANADIAN CHIROPRACTOR | JUNE 2012 www.canadianchiropractor.ca
Chiropractic + Naturopathic Doctor June 2012: Page 22
