From October 21-23, the New Brunswick Chiropractic Association hosted the 2011 Annual Maritime Chiropractic Convention and Trade Show at the Crowne Plaza Lord Beaverbrook in Fredericton. Sessions geared to Dcs were presented by worldrenowned chiropractor and educator, Dr. Mitch Mally. Chiropractic assistants enjoyed the dynamic and practical lessons given by Brandi MacDonald. Dr. Mally spoke of diagnosis and treatment of upper extremity injuries. His diagnostic approaches and demonstrations of non-surgical treatment techniques for sports and occupational injuries were received with enthusiasm by the Dcs in attendance. Meanwhile, chiropractic assistants were finding themselves motivated to excellence during Brandi MacDonald’s purpose-centred approach to practicemanagement protocols that could be applied starting Monday morning! But the conference reached beyond the profession to demonstrate chiropractic’s involvement and impact in its communities and the greater health-care system. Also present were physician Dr. Douglas Margison, chief medical officer for Work- Safe New Brunswick, and Dr. Jim Parrott, retired cardiac surgeon and provincial member of the legislative assembly for Fundy-River Valley. Dr. Margison spoke of work disability situations, pointing out that some workers who present with few or no pathologies can be more disabled by pain than workers with definable pathologies. He went on to expand on the distinction between biomedical and psychosocial factors in work disability. Dr. Margison then explained the potential role for chiropractors in clarifying the disabled worker’s situation and mitigating high risk factors to ensure better outcomes. During the conference banquet, Dr. Parrott gave an insightful historical overview of health care in the past century, concluding with the observation that chiropractic has become an important contributor to the current system and will continue to make inroads as this century unfolds. The conference also featured a trade show where delegates could network with providers of products and services to enhance their practices.